Digital, UX/UI &
Print Design Expertise ⸻
I'm a multi-disciplinary designer blending digital, UX/UI, and print to build brands that actually make sense to humans. From wireframes and responsive interfaces to press-ready layouts, I focus on clarity, consistency, and detail. I turn messy ideas into clean systems that look sharp on screens and even sharper in print for people who truly care.
Designing stories across screens and paper.
Senior Graphic Designer
Jeffry Mena
Concept homepage redesign for Flor de Caña, a premium Nicaraguan rum brand. I translated its heritage and sustainability into a modern, conversion-focused interface with bold visuals, clear CTAs, and responsive layouts crafted in Adobe XD, Illustrator, and Photoshop.
I start by understanding the problem, the audience, and the business goals. We clarify what success looks like, review any existing materials, and define a clear roadmap so design decisions are backed by strategy, not guesswork.
Then I translate insights into structure: user journeys, site maps, wireframes, and flows. The goal is to make every interaction intuitive and efficient, whether it’s a website, product interface, or multi-page print piece.
Once the foundation is solid, I bring everything to life with layout, typography, color, and motion. I design polished UI screens, interactive prototypes, and print-ready assets that feel cohesive across digital and print.
Finally, I prepare dev-ready files, specs, and exports, and collaborate closely with developers or printers. After launch, I review real-world performance, refine details, and iterate so the design keeps working harder over time.
